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Why Should You Go Digital?

Modern business owners who rely on traditional marketing techniques are falling behind. Nowadays, everybody is using digital platforms, and maintaining an online presence is a necessity for business owners. For example, where does most everyone go when they want to look something up? Google. When they want to communicate with someone? WhatsApp, or social media, which has become ubiquitous in our society. Everyone has adopted this new wave of technology, and it follows that the easiest way for people to find companies and brands that suit their interests is through the internet.

By developing an online presence for your business, you can interact with your customers online and advertise your products or services digitally—to an infinite pool of potential clients.  Thus, it goes without saying, if you want to grow your business fast, you should go digital.

Digital marketing has also made marketing easier. For example: let’s say you’re selling sneakers. Now, you can target your ads to people who are interested in sneakers, as opposed to spending money and advertising to the entire population.

What are the Benefits of Digital Marketing?

Digital marketing has changed the way marketing is being performed across the globe. In the past, business marketed their products to the entire population, not accounting for targeted marketed of people who are specifically interested in your products or services. But now, digital marketing enables you to specifically advertise your products of services to a targeted, niche population that has demonstrated interest in your products/services on the internet. To that point, if a business is interested in advertising in a particular city or an area, they have the ability to do that as well. This targeted marketing makes digital marketing significantly more cost efficient and effective than the old ways.

Digital marketed encompasses various different methods; for example, there is Email Marketing, Influencer Marketing, Content Marketing, Viral Marketing, Mobile Marketing, PPC (Pay-Per-Click Marketing), and SEO. Each of these methods of digital marketing has their own unique benefits.

Advantages of Social Media Marketing
There are two ways of approaching Social Media Marketing. The first is via organic social media marketing, whereby a company and its content can reach people organically, and the second is paid marketing, whereby a company can run paid advertisements to reach its desired audience.

So how does social media marketing work in practice? Take Facebook as an example. Facebook is the world’s largest social media platform with 2.89 billion monthly active users. Facebook (and generally all other social media platforms) track its users’ behaviors and actions, and then collect that data in a database which they later use to build a target base of consumers for marketers to reach with their products. If you have ever liked a clothing brand on Facebook, for example, you are likely to see ads related to clothes. That’s no coincidence.  

How Google Search Ads Can Transform Your Business.
In 2022, if people have a question or want to buy something online, the first step they take is to Google it. Take a moment to really think about how often you yourself use Google on a daily basis. Thus, it’s no wonder Google Ads does wonders for so many businesses. Google has a massive data base with its users’ tendencies, desires, and spending habits. Indeed, when a business uses Google Ads it can target different keywords and the ads will be displayed only if someone searches for those particular keyword. For example, if I’m selling wooden chairs, I would target keywords such as “wooden chair,” “best quality wooden chairs,” “wooden dining chairs,” etc. Now, if someone in my selected region(s) searches for these keywords, they will likely see that ad.

Benefits of Video Marketing for Businesses.
Video marketing has many unique benefits. YouTube is the world’s biggest video platform where anyone can upload their videos. Depending on the content and other factors, few videos can multiply rapidly and validate someone’s popularity and/or brand overnight. This method is free. There is also a paid method of advertising oneself on Google. Take, for example, a restaurant that decides to make a cinematic video of its restaurant and runs that ad on YouTube. That ad will be shown to persons in the targeted area. People can also can target different interests and keywords to reach the desired audience.

 

SEO (Search Engine Optimization).
Search engine optimization is, in essence, a manner of optimizing one’s website or blog to rank on search engines so that it is able to reach more people. There are two types of SEO: On-page SEO and Off-page SEO.  On-page SEO refers to the practice of optimizing webpages to improve a website or blog’s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. “Off-page SEO” refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). It is important to note that both on-page and off-page SEO are extremely useful when optimizing one’s website on search engines, as they both include various factors of basic SEO that help a site to rank.

Zaytech Software & Media. 
Want to go digital? Let Zaytech help you. Contact a Zaytech representative to schedule your meeting. Click Here 

 

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