Google ads are a way for advertisers to get their ads in front of people who are searching for things related to their business. Google uses your keywords, ad copy, and landing page to determine which users see your ad. Google Ads work based on the bid you set for your ad. The higher your bid, the more likely it is that users will see your ad and click on it. You can also set a budget for how much you want to spend per day or per week. In order to run an ad, it must pass Google’s policies and guidelines. Once your ad is approved, it will go into the auction. Google uses a bidding system where advertisers bid on their own ads to determine their position in search results pages.
You can tailor your experience to the goals and settings that will work best for your campaign by selecting an objective. Google offers multiple objectives to choose from.
Sales Increase your sales through online, in-app, phone or physical store channels.
Leads Get more leads and sales by encouraging customers to take action.
Website traffic Drive traffic to your website.
Product and brand consideration Get people interested in your products or services.
Brand awareness and reach Reach a wide audience and increase brand awareness.
App promotion Increase app downloads, engagement and pre-registration.
Local store visits and promotions Drive traffic to local stores and businesses.
How to choose the right objective for google ads?
The first thing you need to do is decide what your goal is. Are you trying to drive traffic and conversions, or just generate awareness? Once you know what you’re looking for, it’s much easier to choose the right objective for google ads.
The best way to choose the right objective for google ads is to think about what you want out of them. Consider your business goals and how much time you want to spend on managing your ad campaigns. If you’re just starting out, it may be better to start with a broad target audience and see what kind of results come in before narrowing down your focus.
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