Any business that wants to reach customers through the internet needs a social media marketing strategy. Social media is an effective way for companies to build brand awareness, connect with their audience and generate sales leads. It’s also a great way for businesses to find new customers by targeting specific groups based on demographics and interests.

The first step is to define your goals. This will help you figure out what success looks like and how to measure it. If you don’t have a clear goal in mind, it can be difficult to track your progress. For example, if one of your goals is “increase sales by 10% this year,” then you know exactly what success looks like (an increase in sales).

Facebook ads are a powerful tool to help you reach your customers. However, they can be difficult to set up and optimize. Here are some tips for getting the most out of Facebook ads:

1) Keep it simple. Don’t try to do too much in one ad. Focus on just one piece of content or offer at first, then test different variations of that ad over time until you find what works best for your business.

When you’re looking for a marketing agency, it’s important to find one that specializes in your type of business. If you own a restaurant, then you need to work with an agency that has experience working with restaurants. A company like Zaytech can be a great choice because we have worked on projects similar to yours before and know what works in the industry. Contact us

“Shooting video for your social media content is super important for your restaurant Here is why” Shooting video for your social media accounts is now more important than ever. Now that iPhones and other smartphones can shoot in 4K, the stage is ripe for restaurants to produce high-quality restaurant video marketing and promotional content. Video is a great way to connect with your audience and grab their attention. People are more likely to engage with video than any other kind of content across all social media platforms. Websites with video enjoy more web traffic, and emails with video enjoy higher click-through rates.

It is not only important but crucial to respond to all your reviews good or bad. You want to respond to the good reviews to show you appreciate their business and they are more likely to become loyal customers. It is equally important to respond to negative reviews as well. If a customer leaves a negative review and a restaurant doesn’t respond the reviewer has the final say. Public response to a restaurant review is the opportunity to share your side of the story and show potential customers how you would react if something went wrong during their dining experience. Lastly responding to google reviews in particular also helps with your SEO.

• First want to use the reviewer’s name and thank reviewers for visiting your restaurant something simple like “Thank you for visiting with us” Use the reviewer’s
• Highlight something positive from the review. Even if the review contains more bad than good, bring attention to something positive the reviewer wrote. 
• Apologize for what went wrong. Everyone makes mistakes. When you apologize to customers, you come off as humble and receptive to feedback instead of arrogant or vengeful.
• Explain why the mistake or problem highlighted in the review happened

Explain the changes that are being made to ensure the error won’t happen again. While the reviewer may not care why something went wrong because it already ruined their experience, this response can give potential customers some clarity. 

When you explain why the problem won’t happen again, you’re showing customers that you take their feedback seriously. The goal of this strategy is to reassure potential customers that they won’t encounter a similar problem during their visit because you learned your lesson. 

•  Move the situation offline 

Try to take the conversation offline. In your response, provide the disgruntled customer with the contact information for a specific company representative. Doing this demonstrates that you are receptive to feedback and are approachable. It also shows that you take customer service seriously and want to address the issues that the customer mentioned in their comment.

•  Invite them back

Once you’ve addressed all of the above, it’s important to invite the customer back to your establishment so that you can win back their business. Oftentimes, this is followed by a commercial gesture like a discount on their next visit.

These response tactics will increase the chances of potential customers choosing your restaurant despite some poor reviews.

How many times you post on social media is up to you, but it is important to stay consistent. However, it is best if you try to post at least 5 times a week. If you post too little (for example 1 post/week), your content will get seen by your audience, but they will most likely forget about seeing it and your brand fairly quickly. If you post, for example, 5 times per week, you will 5x your visibility per week and your audience is most likely to remember seeing your post(s) and your brand. If you post too much though, your audience might look at you as spammy and can get annoyed. A good solid number would be posting about once per day.